Organizations need to make decisions considering both technological aspects and business requirements.

The connector enables the automated import of all clickstream and online behavior data from Google Analytics to Microsoft Azure. The connector translates and prepares the Google Analytics data stream to be merged with CRM or ERP data within Microsoft Azure Data Lake, through the resolution of the customer's identity.

The end result is a system that enriches CRM data, improves data intelligence with Power BI, but also enables actionability with one-to-one personalization tools and marketing automation with data-driven marketing tools within the organization.