Simmons Cross-Platform Media Insights (formerly Simmons Connect) is an industry-first consumer profiling and media planning tool that links over 60,000 consumer elements to detailed insights on consumers’ use of 11 traditional and digital media platforms. Reach, time spent, and activity measures, including smartphone/tablet apps and website usage, are integrated with consumer brand preferences, shopping habits, opinions, lifestyles, media consumption, language preferences, and more, to provide a single-source view of your target consumers.