https://store-images.s-microsoft.com/image/apps.23951.923f52f1-302f-4e6e-a926-ae57abdda732.cf7adf4f-6eeb-4737-82cb-7564bfc89119.c60b71e9-7e02-4837-99d2-72d6553dc6df
Trade Promotion Effectiveness (TPE) Solution by Tredence
Tredence Inc
Trade Promotion Effectiveness (TPE) Solution by Tredence
Tredence Inc
Trade Promotion Effectiveness (TPE) Solution by Tredence
Tredence Inc
Improve the ROI of your trade spend with the Trade Promotion Management Solution on Azure.
Objective:
Create a scalable solution that can be applied across brands and regions to study the efficacy and efficiency of trade promotion spends in conjunction with a simulated environment in order to determine an efficient TO-BE state.
Tredence TPO can address the following challenges:
1. The current process is highly complex and non-transparent owing to increased competition, fragmented consumer segments, different trade terms with every retailer, non-binding agreements, and varying agreement structures.
2. Solutions built are custom to a certain region or brand and are difficult to replicate.
3. Data access and security
4. Time for execution
How do we address your challenges?
1. Multiple data sources (internal and external) are ingested and analyzed to develop a strong foundation of the current state.
2. Combination of on-premise and cloud elements to ensure scalability and region-specific access control
3. Use ML as a web service for faster code deployment and future enhancements.
Highlights:
1. Accurate quantification of your organic sales to create a baseline
2. Advanced ML algorithms to simulate the incremental impact of your trade promotion management initiatives
3. Enterprise-grade TPM tool capable of handling millions of SKUs
4. Best-in-class baseline models with granularity of SKU/customer level
This implementation uses the following native Azure components:
ADF pipelines, ADLS Gen 2, Azure SQL Database, Azure ML, and Power BI
https://store-images.s-microsoft.com/image/apps.27995.923f52f1-302f-4e6e-a926-ae57abdda732.cf7adf4f-6eeb-4737-82cb-7564bfc89119.e356b803-7238-4e7c-8064-04aa354ae0b6
https://store-images.s-microsoft.com/image/apps.27995.923f52f1-302f-4e6e-a926-ae57abdda732.cf7adf4f-6eeb-4737-82cb-7564bfc89119.e356b803-7238-4e7c-8064-04aa354ae0b6
https://store-images.s-microsoft.com/image/apps.38177.923f52f1-302f-4e6e-a926-ae57abdda732.cf7adf4f-6eeb-4737-82cb-7564bfc89119.2305a9b7-4a5e-48db-af54-cebc6fd52244
https://store-images.s-microsoft.com/image/apps.38177.923f52f1-302f-4e6e-a926-ae57abdda732.cf7adf4f-6eeb-4737-82cb-7564bfc89119.2305a9b7-4a5e-48db-af54-cebc6fd52244