Wipro Customer Insights provides is a comprehensive suite of insights and advanced analytics that support a better understanding of customers and improved customer-facing functions to various roles in retail company (Marketing Manager, Category Manager, CMO).

In today's connected world to make informed decisions, companies need to generate quick insights by harnessing the customer, transactions and digital data generated from various sources like POS, mobile and social platforms 

Customer Insights Platform (CIP) addresses the rising challenge around generating role-based insights. The CIP connects data and insights across the customer lifecycle enabling a multi-channel experience. It has ready-to-use data ingestion engines, data transformation components, analytical models, predictive indicators, accelerators, machine learning algorithms, stream computing and natural language processing capabilities to provide pertinent insights from HIRE to RETIRE stages of the customer life cycle. 

App Themes include : 

Know Your Customer - Customer segmentation, social engagement

Target for results - Campaign response model, online offer optimization

Right Product channel and price - promotion effectiveness

Effective Engagement - Cross-sell/up-sell, contact optimization, build a bundle 

Drive retention - customer loyalty, reputation management