Would access to site analysis, business analytics, community intelligence, and demographic insights help you to gain a competitive edge? Esri’s ArcGIS Business Analyst helps you make smarter market analysis and community planning decisions using the power of location-driven intelligence.

Magnify Your Understanding – See People and Opportunities Clearly

ArcGIS Business Analyst is Esri’s location-based market and community intelligence software that combines demographic, business, lifestyle, spending, and Census data with map-based analytics for smart decision-making. Through desktop, web, and mobile apps, Business Analyst demographic mapping software helps you identify under-performing markets, pinpoint the right growth sites, find where your target customers live, and share the analysis across your organization as accurate infographic reports and dynamic presentations. ArcGIS Business Analyst comes with global data that covers over 90% of the world’s population. ArcGIS Business Analyst comes with more than 15,000 geodemographic variables for over 90 percent of the world's population. Combine your own location and customer data with Esri’s demographic data to validate your instincts about a prospective location—whether it’s local or global.

Combine Demographic, Behavioral, Lifestyle, Spending Data, Maps, and Intuitive Analytics to:

• Identify under-performing markets and vulnerable areas spatially
• Pinpoint the right business continuity, economic indicators, and growth strategies
• Illustrate unique characteristics of your area using interactive maps
• Determine where to allocate resources based on population need
• Understand trends using past data and future projections to better plan for the future
• Share market and community research across your organization