INTRODUCTION:

Amenities Digital Membership Platform (DMP) includes modern consumer tools to help health systems acquire new patients, upgrade their tools and win loyalty through membership. This includes an industry-leading Digital Front Door (DFD) experience deployed as a white-labelled native mobile app for iOS and Android.

Amenities DMP is fully integrated and maximize health system's investment in EMRs. Specifically, the consumer-grade app maximizes the capabilities, utilization and usability of the Epic's MyChart features or Cerner's HealthELife SDK. Additionally, Amenities membership services are rendered completely inside the branded application. The Amenities UPGRADE tier accounted for over half a million net new patient acquisitions for Baylor Scott & White Health since 2020.

CONTEXT:

1. Kaiser Family Foundation:
   - 65% say “unexpected medical expenses” are their top financial concern
   - 70% with medical bills had to lower spending on food to avoid bankruptcy

2. GoodRx Health Research:
   - 80% of the country lacks adequate access to care
   - 13M people live in “PCP deserts”

3. McKinsey Patient Survey:
   - 50% of consumers with a PCP say they are satisfied
   - 35% who switched PCPs sited patient experience reasons

PLATFORM DETAILS:

We help health systems adapt to and address consumerism in healthcare by linking it to universal priorities: (1) new patient acquisition, (2) patient loyalty and (3) top line revenue growth. Amenities DMP is a white labeled, comprehensive and integrated set of capabilities to modernize health system offerings with high-demand consumer services like an eCommerce-grade app, on-demand virtual access, health/wellness upgrades, and satisfaction guarantees.

The Amenities DMP consists of 4 tiers:

1. ACQUIRE: Verify identity and register new patients into your system (i.e., full EMR and patient portal accounts) in under 30 seconds and with zero data entry or photo upload.

2. UPGRADE: Improve the design, usability and conversion associated with traditional patient portal features like provider and location search, provider and location profiles, scheduling, appointment preparation and proxy management. Additionally, aggregate and promote your Same Day Care options in one place, to increase the visibility of all your access options.

3. WIN: Custom memberships designed explicitly to help keep patients in networks by either a) navigating them to your resources and features and b) offering them highly unique and desirable features like a financial package that includes 'No surprise billing' guarantees and loans, financial aide and support.

4. DELIGHT: Create stickiness with distinctive, on-brand features that keep patients engaged in your digital experience, and returning over and over for a comprehensive experience. Specifically, features like spiritual support, patient groups and physician Q&A create an experience that will drive new user growth and loyalty.