Cambay’s Intelligent Healthcare Marketing (CIH) solution enables healthcare organizations to easily reconnect with past patients and identify new ones through best-in-class tools to offer pre-emptive end-to-end care. The intelligent platform helps pinpoint potential patients through disease propensities, social media engagement, user behavior, and more.

Our solution leverages Microsoft Cloud for Healthcare and propensity modeling to help healthcare organizations deliver personalized patient-centric services.

CIH leverages Machine Learning to analyze population-level health data creating propensity models to help identify potential trends and risk patterns within the community you serve. Using these models in combination with your EMR and EHR data, solution provides targeted analytics and personalized marketing strategies for your organization.

Key Features of Intelligent Healthcare Marketing Solution:

• Patient targeting and segmentation: Our solution leverages machine learning to identify potential patients that meet various clinical and behavioral criteria.

• Comprehensive Perspective of your clients: Our solution seamlessly integrates with your in-house Health Management Systems and the historical records to provide a well-rounded assessment of your patients.

• Marketing: Our solution leverages advanced analytics for micro-targeting, and the creation of drip campaigns and customer journeys to create awareness amongst potential patients.

• Analytics: Our solution processes volumes of data in real-time to provide clarity enhancing clinical, regulatory, and financial results.

• Integration: Our solutions offer a cohesive integration with other third-party applications.

• Compliance: Our solution is HIPAA and FHIR compliant.

Value Delivered

• Improves customer experience and engagement through personalization and predictive analytics.

• Contributes to earlier detection and better outcomes among your patients, physicians, and staff.

• Provides trend identification and risk analysis.