theStore2 is a virtual studio for fast prototyping of trade and category management concepts, consumer pretests, advanced analytics and training of sales force. TheStore2 is a fully VR enabled Retail Lab, allowing to build efficient retail space faster and get a higher ROI from retail space with dedicated, versatile analytics that helps one achieve the best results. Managing information about various layouts of retail space becomes easy thanks to 3D concepts stored in a single database. Category management ideas and promotional displays are presented in an attractive way, clear for the viewer. Thanks to reliable pretests, one can implement changes in the store without taking unnecessary risks Catman strategies can be implemented fast thanks to virtual training, during which fieldwork staff can master practical skills.