Gupshup.io is the #1 Conversational Engagement Platform for automating marketing, commerce, and support on 30+ channels across text and voice. Our platform is leveraged by enterprises globally to automate their customer experience across the life cycle of pre-purchase, purchase, and post-purchase. Today, gupshup.io’s platform serves 45,000+ brands with its presence across 40+ countries, hosting 10 billion messages every month.

As technology continues to evolve, industries are turning towards Conversational AI to improve customer experience and increase efficiency. Gupshup.io's Conversational Engagement platform is leading the way in this field by providing pre-built AI-powered chatbot journeys which are easy to deploy, customize, and scale.

Gupshup support's Conversational engagement journeys across the customer lifecycle in the following ways:

1. Conversational Marketing

• Click-to-Chat Ads: Effective customer acquisition and superior return-on-ad-spend (ROAS) with customers messaging from ads
• Personalized Marketing Campaigns: Leverage ready micro-segments based on historical purchases and behavioral data
• Promotions and Engagement: Timely, relevant and action oriented engagement journeys for opted-in users

2. Conversational Commerce

• Catalogs and Payments: Share rich catalogs with real time updates and make payments seamless over chat
• Abandoned Cart Recovery: Recover lost sales and drive conversions with timely abandonment alerts
• Assisted Selling: Upsell automatically with assisted selling via both AI bots & live agents

3. Conversational Support

• Self-serve customer requests: Automate 80% support queries with AI bots that understand context and customer sentiment
• Agent Assistance: Deflect critical queries to live agents while retaining context and reduce dissatisfaction
• Multi-lingual, Voice and IVR: Boost CSAT by interacting with customers in their language across text and voice channels

In conclusion, Gupshup's uniqueness lies in its ability to provide a comprehensive, all-in-one conversational messaging platform with multi-channel support, advanced AI and NLP capabilities, intelligent messaging routing, enterprise-grade scalability and reliability, deep integration with backend systems, powerful analytics, compliance, and developer-friendly tools. Gupshup's relentless focus on innovation and customer-centric solutions has positioned it as a messaging partner of choice for many large enterprises. Some of our noteworthy clients include Citibank, DBS Bank, Standard Chartered, HSBC, Talabat, Dubai Electricity and Water Authority (DEWA), Netflix, Nestle, Unilever, and Flipkart.