Drug launches are among the most complex life sciences and pharma organizations programs. Launch and commercial activities in the pharma value chain enable patients to access new therapies and bring drugs faster to the market.

However, they face ever-increasing challenges to achieve a successful launch, including rising drug development costs, reduced time-to-market, growing competition, and new models of care.

WinWire’s Launch Analytics Solution provides a data-driven approach, templates, and toolset for planning and executing successful launch programs. The solution built on WInsights, offers prebuilt connectors, analytics and dashboards, and BI capabilities to transform data into insights. The pre-packaged solution integrates information across multiple channels, systems, devices to improve customer experience, increase cross-selling and determine up-selling.

Launch Analytics for Commercial on Azure

Pre-Launch*

• Understand the healthcare ecosystem
• Competitor analysis and differentiator
• Communication strategy
• Map patient journey