High requirements on speed and flexibility in Industry 4.0 set difficult challenges for managers at all levels. The opportunity of rapid changes on the demand of the market, openness to a consumer, the use of current efficient technologies and the support of long-term trusting relationships with partners are becoming important characteristics to succeed. Do you want to use new equipment, but have not enough funds to purchase it in the nearest future? Do you want to get the equipment and cyber-physical systems with the opportunity of fast and flexible reconfiguration by a reliable distributor? Transform the installation of the new equipment from CAPEX to OPEX as a part of a digital enterprise transformation using AIRA, which will be your key for shift to the service model of equipment exploit.