Solution overview

To stay competitive, companies need fast solutions with less up-front investment. The Consumer Commercial Analytics Platform (CCAP) solution is an artificial intelligence (AI)-powered RGM tool designed for the front office. It provides actionable insights for sustainable growth via different commercial levers:

Assortment
Price
Promo
Trade

CCAP offers broad multi-lever analysis and prescriptive capabilities for efficient scenario planning. Its user interface supports collaboration across commercial teams. CCAP’s modular micro-services architecture helps ensure flexibility and scalability while avoiding vendor lock-ins.

Solution Benefits

CCAP represents 10+ years of dedicated refinement and practical application, providing integration and enduring relevance across CPG organizations. The key benefits of CCAP include:

Cross-lever insights: Drives smart and synergized AI-powered decision-making
Comparability and globally standardized analytics: Creates harmonization and comparability across markets, regions and customers
Vendor-agnostic: Generates insights on top of a wide variety of local solutions like trade promotion management (TPM) and enterprise resource planning (ERP)
Friendly user interface (UI) and user experience (UX): Supports its users by making it easy for non-analytical people to leverage analytics
Seamless integration: Allows users to leverage components to remediate existing solutions

Consumer Commercial Analytics Platform (CCAP)EY Global

Consumer Commercial Analytics Platform (CCAP)

EY Global

Consumer Commercial Analytics Platform (CCAP)

EY Global

Consumer Commercial Analytics Platform (CCAP)
EY Global