With SEF, you can:

1. Understand the profitability of each individual direction.
2. Understand which of the funnel steps need to be improved in order to stop draining the enterprise budget
3. Understand how I can earn as much by investing a smaller amount in the direction
4. Understand how I can increase the amount of revenue without investing additional investments.
5. Understand what extra income I lose because of a limited budget.

Additionally, the technology will solve the following tasks:

1. Returns are not taken into account;
2. The buyer can be traced only to the application, respectively, the company does not understand the real revenue for the Republic of Kazakhstan;
3. In cases when a user has extended e-commerce, only revenue is taken into account, no one knows the total profit through advertising channels;
4. Do not take into account offline interaction with the client.