Intelligent Recommendations helps companies drive better engagement, conversion, revenue, and customer satisfaction. Intelligent Recommendations is a generic service that can generate recommendations in any domain or industry. Businesses can promote and personalize any content type, such as sellable products, consumable media, documents, videos, and more.

Intelligent Recommendations provides the following capabilities for businesses:

• Built-in world-class AI-ML delivers amazing, personalized results within minutes. Provide insightful, personalized, tailored, and more engaging customer experiences from existing user behavior data or item metadata, to create measurable lift in any business.
• Easy to integrate and extend in any ecosystem and experience. Use codeless tooling guided by business intuition to easily try, build, and deliver any model customization. When paired with extensible APIs, this allows seamless integration into any ecosystem.
• Trustworthy software service at scale. Microsoft is democratizing for all businesses the machine-learning expertise, compliant platform, and high-scale capabilities that we use ourselves, so businesses can focus on the next horizon of growth and innovation.
• Win over customers with delightful discovery. Power hyper-relevant suggestions for any customer or product on Azure, ensuring a personalized journey every time a customer interacts with your business.
• Highly composable, easily extensible. Highly adaptable to custom business scenarios and logic, based on input data and algorithm choice.