Harmonya is your AI-powered product data enrichment, categorization, and insights platform for retailers and CPG companies. Legacy product data often lacks descriptive and diagnostic power, limiting the analyses you can execute and what insights you can uncover. Harmonya enriches product data with deeper attributes and characteristics, enabling more impactful analytics and decision-making.

Our insights platform incorporates the perspectives of consumers, brands, and retailers to build a rich, 360-degree view of each product at the UPC level. We ingest, process, and synthesize publicly available sources of product information and seamlessly integrate with our customers’ trusted data sources at the item level. The end result is an unrivaled depth of understanding about what drives shopper and consumer behavior beyond the scope of traditional industry data sources.

Key Features:

• AI-Powered Data Enrichment: Leverage AI to integrate unique product attributes from diverse sources, providing a comprehensive and enriched view of your product data.

• Actionable Insights: Gain valuable insights derived from consumer-centric attributes to inform business decisions and drive growth.

• Brand Comparison: Easily compare competitive and owned brands using our Brand Comparison tool to identify areas of differentiation and opportunities for improvement.

• Enhanced Consumer Insights: Understand consumer preferences and trends through enriched data from online reviews, enabling better-targeted marketing and product innovation.

Business Use Cases:

• Empower your teams with insights that drive revenue growth through better product positioning and targeted marketing strategies.

• Provide your retail customers unparalleled insights that build stronger relationships

• Inform assortment and categorization strategies to help shoppers find your products more intuitively.

• Discover whitespace in the category faster than ever, driving innovation that your competitors can’t match.

• Enhance your product data to improve visibility in search results and on ecommerce platforms.

• Incremental variables for data science use cases leveraging item-level data.

• Augment your first-party data with incremental attributes and characteristics to create and measure differentiated audiences for media use cases.

• Additional applications of Harmonya’s enriched product data span innovation, marketing, category management, and ecommerce. Operational applications include supply chain, product development, demand planning, and sustainability.

Enrichments: Harmonya's platform allows for each individual product to have an unlimited number of attributes and characteristics. This unconstrained approach to UPC-level attribution provides complementary depth and dimension to otherwise hierarchical and static data sets.