Footprints AI: A Game - Changing Solution for the Commercial Properties Industry

Footprints AI offers a swift path for your commercial properties to achieve data-driven profitability within three months. It's time to launch your own efficient retail media network.

The commercial real estate industry is currently challenged by the increasing prevalence of e-commerce and changing shopping habits, which are reducing visitor numbers in many physical retail locations. In this context, Footprints AI offers a strategic solution through its retail media platform, designed to enhance profitability and growth for retail property owners and managers by utilizing data on customer behavior within physical store environments.

New Profits: New stream from Retail Media or boost current media offering.

Time-to-Market: Retail Media offering in 3 months, not 3 years.

Minimum Costs: Minimize R&D costs and focus on your data and your media offering.

Improve Return on Ad Spend: 5-8x better retail media performance of your own media investment.

Know Your Customers: Better know your customers beyond transactions and in-app registrations.

Expand Your Retail: Discover your next most profitable geographies & communities to engage.

Market Insights:

The commercial properties industry has been experiencing a shift towards digitalization and e-commerce in recent years. This presents a significant challenge for retail property owners and managers, as they need to find ways to attract and retain tenants in an increasingly competitive market.

Challenges:

One of the biggest challenges for retail property owners and managers is understanding the behavior and preferences of their customers. They need to know what their customers are looking for, what products and services they are interested in, and how they prefer to shop. This is where Footprints AI can help.

How Footprints AI can help:

Footprints AI collects customer behavior data from physical stores using indoor positioning, predictive models, and omnichannel targeting. The collected data is processed using machine learning algorithms to create behavioral clusters and predictions for individual shoppers. Footprints AI's proprietary AI technology combines offline and online customer data to create a comprehensive view of customer behavior. This means that retail property owners and managers can better understand their customers and tailor their offerings to meet their needs.

Footprints AI can also help retail property owners and managers generate a new revenue stream from retail media. By using customer behavior data to create predictive media audiences, retail property owners and managers can significantly improve their current retail media offerings. This can result in a 5-8x better retail media performance of their own media investment. Footprints AI can also help retail property owners and managers discover their next most profitable geographies and communities to engage, allowing them to attract and retain tenants more effectively.

Moreover, Footprints AI can provide valuable insights into consumer shopping habits and their marketing channels of most engagement, which retail property owners and managers can use to increase efficiency and return on ad spend on their media investments. This can translate into improved tenant acquisition costs and increased foot traffic with short-term ROAS results.