Introducing Footprints AI - A Game-Changing Solution for the Grocery Retail Industry

Footprints AI enables your retail to get in 3 months to data-driven profits: Launch your retail media network now.

Grocery retail is a highly competitive industry, with the rise of e-commerce and changing customer behavior, retailers are struggling to keep up with the evolving landscape. Footprints AI is a retail media platform that can help grocery retailers drive profits and growth by using customer behavioral data from physical stores.

Market Insights:

The grocery retail industry has been experiencing a shift towards digitalization and e-commerce in recent years. This presents a significant opportunity for grocery retailers to tap into this growing market, but it also means that they need to invest in their digital capabilities and to capitalize on their biggest asset - their physical retail traffic - to remain competitive.

Challenges:

One of the biggest challenges for grocery retailers is knowing their customers beyond transactions and in-app registrations. They need to understand their customers' shopping habits, preferences, and behavior to create personalized shopping experiences and drive customer loyalty. This is where Footprints AI can help.

How Footprints AI can help:

Footprints AI collects customer behavior data from physical stores using indoor positioning, predictive models, and omnichannel targeting. The collected data is processed using machine learning algorithms to create behavioral clusters and predictions for individual shoppers. Footprints AI's proprietary AI technology combines offline and online customer data to create a comprehensive view of customer behavior. This means that grocery retailers can know who all their customers are beyond those that register their data into apps and loyalty programs.

Footprints AI can also help grocery retailers generate a new revenue stream from retail media. By using customer behavior data to create predictive media audiences, grocery retailers can significantly improve their current retail media offerings. This can result in a 5-8x better retail media performance of their own media investment. Footprints AI can also help grocery retailers expand their retail by discovering their next most profitable geographies and communities to engage.

Moreover, Footprints AI can provide valuable insights into consumer shopping habits and their marketing channels of most engagement, which grocery retailers can use to increase efficiency and return on ad spend on their media investments. This can translate into improved customer acquisition costs and increased in-store sales with short-term ROAS results.