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Category Management Technology Solutions for CPGs
Kantar Perfect Category
Category Management Technology Solutions for CPGs
Kantar Perfect Category
Category Management Technology Solutions for CPGs
Kantar Perfect Category
Enable a category management process for better category decision-making & greater category sales
It is increasingly hard for CPG brands to capture the attention of and influence retail partners. Organizing multiple disconnected data sources into compelling category recommendations is one of the most critical, yet challenging aspects of Category Management.
Our Predictive Analytics engine, RichMix®, tackles this challenge for Category Managers. It is an industry leading efficient assortment tool that uses transferable demand curves to measure the incremental impact of changing the items and facings in a retailer’s mix. RichMix® uses predictive shelf analytics based on dynamic incrementality principles for each SKU. This unique data-agnostic approach enables the full category management process for all critical stakeholders at a CPG firm. Through Virtual Reality, our VR Infinity solution easily contextualizes category growth recommendations at scale for the brand’s customers.
Key Features
- assortment and space optimization based on different metrics and constraints, what-if scenario planning,
- virtual reality environment for test and collaboration with stakeholders, storyboarding capabilities, assisted merchandising to quickly scale recommendations to a wide number of stores,
- advanced analytics to identify growth opportunities.
Transforming Category Management with Generative AI
Generative AI is a transformative business capability that is evolving fast; Kantar expects that world of category management will change dramatically over the coming years. Our co-developed solution with Microsoft, RichMixAI, unlocks AI-infused insights which support success and collaboration across Category Management, RGM, Sales, Marketing and Brand Management.
From 2025, RichMix AI represents a leap forward in how Category Management insights can be created and accessed across a business. It will provide:
- Faster and automated insights.
- A natural language interaction for catman and non catman users.
- Predictive recommendations for optimising category and brand performance.
- Transformative approach for how teams can leverage category management and company resources.
Working with some of our global CPG clients we have developed the priority use of AI to automate the:
- Category Review Process
- Customer & Sales Review
- Brand Review & Opportunity Analysis
Combined, the RichMix and VR Infinity solutions can achieve 5+% above-trend category sales growth and in many cases, 10x ROI+.
6/10 of the world’s leading CPG firms rely on Perfect Category’s platform for market-beating growth.
Click 'Get It Now' so we can provide you with more information and customize an offering to meet your needs through a Private Offer or send us an email here.
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https://store-images.s-microsoft.com/image/apps.32698.4f88d2d5-334b-4734-9d44-ab12a1d653f5.52da67c7-5855-4775-81b9-019765b0bffa.e490e4a0-513a-4aaa-87ff-42ad59cda2d8
https://store-images.s-microsoft.com/image/apps.52250.4f88d2d5-334b-4734-9d44-ab12a1d653f5.0a6a8a54-6fba-4eb1-b5af-ad10ca7a5231.566ce749-f077-4c84-bea9-c373b6ab2a17