The CPG industry faces fierce competition. CPG business leaders often find themselves in a catch-22 situation where, despite having a vast amount of data and analytics, determining which data set is the most accurate in predicting consumer behavior becomes challenging.

Wholesalers, distributors, and retailers in the CPG sector strive to improve efficiency, reduce costs, and squeeze margins for maximum profit. It is, however, difficult to decide which key metrics and KPIs should be measured and when in order to measure success and drive business strategy.

Automated Industry Data Models from Celebal Technologies is a data-driven solution that helps you monitor your CPG KPIs with a single view across the line of business. By leveraging IDMs, businesses can obtain intelligent, actionable insights from complex, unstructured data with minimum effort to ensure competitive readiness, excellence in the market, and success. The data models deliver business-critical KPIs for 3 sub-domains of CPG - Sales (ADT & AT, ADS), Finance, and Operations - in a modern data fabric.

Core KPI Dashboards

• CEO Summary - Drill down into the overall performance of CPG operations by keeping track of the most critical business metrics - Item Per Transaction, Average Daily Transactions, and Average Transactions.
• Sales - An interactive dashboard gives Sales professionals a bigger picture of sales and merchandising to make strategic business decisions from rich visualizations.
• Finance - An easy-to-use dashboard showcases revenue and profitability for different geographies, customer segments, and product segments. Additionally, it enables analysts to dive into each of the finance categories deeply.
• Operations - Unlock the value of data to save expenses and boost revenue in an ever-competitive market. Get real-time visibility into intricate operations, along with the capacity to use data to quickly plan and put new plans into action.

Key Benefits

• Reliable Analysis - Data integration from multiple sources to ensure the analysis performed remains accurate and reliable.
• Actionable Insights - Harness data powerfully and derive actionable and meaningful insights for decision-makers.
• Scalability - Scaled to address the changing needs of your business and easily adapt to address high-volume data requirements.
• Rich Visualization - Offers visually rich dashboards to the users and presents interactive Power BI reports.