In today’s fiercely competitive retail landscape, Connected Retail represents a necessary evolution for retailers aiming to stay competitive. Connected Retail is the seamless flow of data and insights that bridges silos across retail operations, allowing retailers to move from the slow and tedious reactive analysis to responding to market demands in near real-time and anticipating what’s coming next. SymphonyAI has made the concept of Connected Retail a reality with market-leading generative and predictive AI, technology infrastructure, and the ability to embed customer data throughout operational solutions and AI models. This empowers retailers to uncover previously unknowable insights and gain a holistic view of the end-to-end retail landscape, helping them stay stocked, predict trends, and tailor shopping experiences. The result? Unparalleled forecast accuracy, streamlined store operations, targeted offerings, and happy, loyal customers.   

Promotion Optimization helps increase customer loyalty and profitable growth. Rapidly evaluate promotions, measuring their impact on sales, margin, and customer loyalty. Use AI to nimbly make decisions and act at the UPC and store level, boosting promotional ROI and customer satisfaction.

Evaluate promotional effectiveness across sales, profitability, and customer impact at the store and UPC level to understand which promotions are driving performance and which are underperforming.

Understand which promotions are driving store trips and sales and better plan future promotions based on store, region, and segment strategies and objectives with built-in segmentation tools.

Run “what-if” analysis in just a few clicks with rich machine learning models that eliminate expensive testing and prevent ineffective promotions.

Drive better performance and collaborative decision-making with a shared platform for you and your CPG partners, providing a common view of impactful category data and opportunities.

Understand in near-real time which promotions are effective and which are not so you can act quickly.

Evaluation algorithms consider the impact on sales, margin, and customer behavior so you can make optimal promotional decisions.

System-wide promotion evaluation, from a product, category, and store-level, so you can take the right action.

Machine learning-powered “what if” capabilities to understand the impact before costly deployment.

Analysis at the customer level, to understand the impact of promotions on your most important segments.

Dashboards and simple-to-use interfaces that provide information quickly and at the most granular levels, for your internal users and external partners.