IVA stands for image and video analytics. IVA is a scalable deep learning-based solution for product detection on unstructured data (images) with human-level accuracy. IVA’s retail image analytics solution can generate visual insights from images of advertisement pages.

Fractal IVA’s retail image analytics solution helps generate visual insights from images of ad pages. It helps bring in enhanced accuracy and reduces human intervention which was traditionally needed to analyze feature attributes. Automation also enables the client to understand the relation between feature attributes and their impact in driving in-store sales at a reduced time with increased accuracy.