Apifon's managed application for Salesforce Marketing Cloud is designed to integrate with the Viber messaging platform with Salesforce. This allows users to manage and track customer interactions and communication on Viber, directly within the Salesforce platform. With this solution, the team can compose rich messages and target their selected audience, while simultaneously monitoring delivery status and other user actions. This managed app can help businesses streamline their customer engagement, providing them with a more efficient way to communicate with customers, through a familiar environment.

Features:

Messaging platform for business growth: Integrate the popular Viber communication channel, delivering right content at the right time through Salesforce's Journey Builder.

Create activities in Salesforce for sending Viber messages and retrieving delivery status. Set up a journey directly from the Journey builder and include the activities while applying custom delays and conditions.

Customize your messages: Enjoy a user-friendly UI to configure the send message activity and compose custom messages.

Create the message for your audience and customize your settings. Select one of your Viber sender IDs. Text styling for your message supports all Viber options i.e., bold, italic, strikethrough and monospace. Images and buttons can be used to enrich your content and you can redirect the user on-click, with dynamic URLs.

Design reusable content: Create and reuse Viber message templates with custom fields. Save time and create a brand experience for your audience.

Easily create reusable message templates to share content. Creating parameters allows you to use unique custom fields from your data extensions (DEs), e.g., customer name, sale percentage, days until an event, and more. You can create unlimited templates, edit them and reuse them while customizing your message.

Message preview on your destination: Test messages before sending them to your audience, on multiple destinations of your choice.

Do you wish to check your message before sharing it with your audience? You can send it to one or more destinations to preview the content. You can either use data that you input on the fly, or even better, replace with real values from your data extensions and “test run” your template.

Monitor results: Receive updates on delivery status and user actions directly in selected Salesforce DEs.

You can track user activity and monitor the results of your campaign, even after the messages are sent. The status is directly stored in one of your data extensions, such as delivered and sent. If the message was blocked you can dive into more detail. A detailed history of users that unsubscribed/resubscribed allows you to monitor customers while an alert mechanism informs you if the delivery failure rate is high.

Get started with Apifon today by signing up for a free account here. We can guide you through the process of creating your unique Viber sender ID to use in the Salesforce Activity and send messages to your audience.

Please note: If you already have a Viber sender ID, contact us for more details at support@apifon.com.

The end-to-end solution deploys Azure Front Door, offered in 2 different tiers, Standard and Premium. Azure Front Door Premium tier supports Bot protection and a Microsoft managed rule set in favor of the Standard tier. Please refer to the Overview of Azure Front Door tier for additional guidance and options. The option to select the preferred tier is available as Front Door SKU at Instance details while creating the solution. Our recommendation is to proceed with the Azure Front Door Premium, where a Microsoft managed rule set is offered.