Harmonya turns product data into shopper-first intelligence so insights, category, marketing, and ecommerce teams can move faster and make smarter decisions.

Our platform enriches product data with thousands of attributes sourced from consumer reviews, product listings, and brand content—then ties those attributes to real, item-level performance. This gives teams a 360° understanding of what’s shaping shopper behavior and how products perform at shelf and online.

At the center of this experience is the Insights Agent: a conversational interface that gives users instant answers to high-value questions. Ask about a category trend, competitive move, or product claim and get a data-backed response in seconds, not weeks.

Who It’s For

Built for CPG and retail teams in Shopper Insights, Category Management, Marketing, Ecommerce, Product Innovation, and Analytics.

Problems It Solves

• Static product data that limits segmentation and analysis

• Long lead times for insights from traditional providers

• Lack of visibility into real shopper preferences and product perceptions

• Missed opportunities to differentiate or respond to category shifts

Capabilities

• AI-Powered Product Enrichment: Adds consumer-centric attributes at scale for a more complete view of each product

• Insights Agent: Real-time answers pulled from verified reviews and performance data

• Brand Comparison: Surface unique and shared attributes across competitive sets

• Search & Ecommerce Optimization: Improve findability and visibility with deeper tagging

• Flexible Use Cases: Power better assortment, innovation, messaging, targeting, and reporting

Whether you’re building a category story, launching a new product, or optimizing your digital shelf, Harmonya helps you understand what matters most to shoppers—and why it matters to your business.