Alphalyr is a business intelligence solution focused on improving decision-making by providing intuitive, accessible reporting and constantly improved KPIs and visualizations. The solution allows real-time collaboration and enables the management of unstructured data and third-party data.

Alphalyr ranks and monitors multiple data sources to detect and correct errors, to track quality trends, and to provide clean, normalized data. Users can optimize marketing costs thanks to tag management, deduplication, multi-touch attribution, credit conversions, fraud detection and suppression.