Launch Analytics Solution

WinWire Technologies

Launch Analytics Solution

WinWire Technologies

Leverage data-driven insights using AI, Machine Learning to transform commercial launch.

Drug launches are among the most complex life sciences and pharma organizations programs. Launch and commercial activities in the pharma value chain enable patients to access new therapies and bring drugs faster to the market.

However, they face ever-increasing challenges to achieve a successful launch, including rising drug development costs, reduced time-to-market, growing competition, and new models of care.

WinWire’s Launch Analytics Solution provides a data-driven approach, templates, and toolset for planning and executing successful launch programs. The solution built on WInsights, offers prebuilt connectors, analytics and dashboards, and BI capabilities to transform data into insights. The pre-packaged solution integrates information across multiple channels, systems, devices to improve customer experience, increase cross-selling and determine up-selling.

Launch Analytics for Commercial on Azure


  • Understand the healthcare ecosystem
  • Competitor analysis and differentiator
  • Communication strategy
  • Map patient journey

  • Implement communication plan
  • Educate stakeholders
  • Leverage KOL
  • Engage with HCP and patients

Post – Launch**
  • Sales performance
  • Communication effectiveness
  • Market feedback

Key deliverables
  • Dashboard design in 1 week
  • Field ready dashboard in 90 days
  • Optimizing monetization during the Launch window
  • Enabling next-generation commercial experiences for the product, sales, marketing, and distribution teams

Business value
  • Establish an integrated launch team
  • Develop commercial strategy
  • Execute launch roadmap & plan
  • Develop and implement a governance plan

Note: * Part of Launch Tracking. **Sales is WInsights, others Launch Tracking